OC Resource Navigator
Public-interest systems design
- ( client )
- CityLeaks
- ( industry )
- Culture & Music
- ( scope )
- Art direction Print design Editorial
- ( team )
- Ana Abreu
Summary
DeepSoCal used surf culture to connect California communities with global humanitarian causes. Documentary crews captured community stories that reflected local identity. Influencer partnerships expanded their reach, while community events turned narratives into action.
Summary
DeepSoCal used surf culture to connect California communities with global humanitarian causes. Documentary crews captured community stories that reflected local identity. Influencer partnerships expanded their reach, while community events turned narratives into action.
Impact Metrics
We helped position the U.S. Surf Open as a platform for lasting community connection. Our research-driven storytelling and strategic engagement strengthened ties within California surf culture and secured the brand's presence in the community.
- Services
- Strategy + Branding +
